text

1 files changed, 35 insertions, 12 deletions

diff --git a/merchants.html b/merchants.html
index ea0526e8..6177f57d 100644
--- a/merchants.html
+++ b/merchants.html
@@ -11,10 +11,8 @@
       <!--# include file="common/navigation.inc" -->
       <!-- Jumbotron -->
       <div class="jumbotron">
-        <h1 lang="en">Electronic Payments for Libre Society!</h1>
-        <h1 lang="de">Elektronisches Bezahlen f&uuml;r eine freiheitliche Gesellschaft!</h1>
-        <h1 lang="fr">Paiements électroniques pour société libre!</h1>
-        <p class="lead">We are building Taler, a new electronic payment system for privacy and security.</p>
+        <h1 lang="en">Advantages for Merchants</h1>
+        <h1 lang="de">Vorteile f&uuml;r Verk&auml;fer</h1>
         <!-- p><a class="btn btn-lg btn-success" href="#" role="button">Get started today</a></p -->
       </div>
 
@@ -22,29 +20,54 @@
       <div class="row">
         <div class="col-lg-4">
           <h2>Fast</h2>
-          <p>.</p>
+          <p>Processing transactions with Taler is fast, allowing you to confirm the transaction with
+             your customer virtually immediately.  Your customers will appreciate that they do not have
+             to type in credit card information and play the "verified by" game.  By making payments
+             significantly more convenient for your customers, you may be able to use Taler
+             for small transactions that would not work with credit card payments due to the mental
+             overhead for customers.</p>
         </div>
         <div class="col-lg-4">
           <h2>Secure</h2>
-          <p>.</p>
-       </div>
+          <p>You never learn sensitive customer information. You need to ensure that your website
+             provides the correct account information for your business, and that you correctly
+             validate the payment confirmations from the Taler mint.  As a result, you will have
+             cryptographic proof of payment for the specific contracts you entered with your
+             customers, and cryptographically signed confirmations from the Taler mint about the
+             deposits. Taler does not require you to undergo any particular security audits,
+             processes or procedures, as you never handle sensitive customer information.
+             Your systems will have cryptographically signed contracts which you can use in
+             court in case of disputes.
+        </div>
         <div class="col-lg-4">
           <h2>Libre</h2>
-          <p>.</p>
+          <p>Taler is free software, and you can use the liberally-licensed reference code as
+             a starting point to integrate Taler into your services. To use Taler, you do not
+             need to pay license fees, and the free software development model will ensure that
+             you can select from many competent developers to help you with your integration.</p>
         </div>
       </div>
       <div class="row">
         <div class="col-lg-4">
           <h2>Low Fees</h2>
-          <p>.</p>
-        </div>
+          <p>Taler is designed to minimize the work the Mint needs to perform.  Combined with
+             Taler's strong security which prevents fraud, mints can operate with very
+             low overhead and thus low transaction fees.  Given Taler's free software mint
+             reference implementation, competition among mints will ensure fair, low
+             transaction fees for merchants.</div>
         <div class="col-lg-4">
           <h2>Flexible</h2>
-          <p>.</p>
+          <p>Taler can be used for different currencies (such as Euros or US Dollars) and
+             different payment models limited only by what the mint supports in its
+             interactions.</p>
         </div>
         <div class="col-lg-4">
           <h2>Ethical</h2>
-          <p>.</p>
+          <p>Taler does not support tax evasion or money laundering, and is
+             also not a pyramid scheme or speculative investment.  Taler's
+             protocols are efficient and do not waste energy. Taler encourages
+             competition by providing an open standard and free software
+             reference implementations.</p>
         </div>
       </div>