marketing

Marketing materials (presentations, posters, flyers)
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commit 7f0e27ac8592aa51d20b2d49c9b0c7bfbd45e968
parent 49c8d2b14557f4949abfda580c5e4c67a447a354
Author: Christian Grothoff <christian@grothoff.org>
Date:   Thu, 22 Oct 2015 15:13:27 +0200

Merge branch 'master' of taler.net:/var/git/marketing

Diffstat:
Apresentations/fiveminutes/pitch15m.tex | 392+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Apresentations/fiveminutes/pitch5m.tex | 290+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
2 files changed, 682 insertions(+), 0 deletions(-)

diff --git a/presentations/fiveminutes/pitch15m.tex b/presentations/fiveminutes/pitch15m.tex @@ -0,0 +1,392 @@ +%I advise you to make a dozen slides no more to stay in the timing. +%The type of expected presentation is kind of "elevator pitch": what +%is the offer, for what needs, from what technological assets (from +%what software), for which customers and their reasons to buy and with +%which ambition. + +%\PassOptionsToPackage{draft}{graphicx} +\documentclass[c]{beamer} + +\usepackage{helvet} +\usepackage{calc} +\usepackage[utf8]{inputenc} % set your input encoding differently, if you want +\usepackage[english]{babel} + +\usepackage{eurosym} +\usepackage{tikz} +\usepackage{amsmath,amssymb} +\usetikzlibrary{shapes,arrows} +\usetikzlibrary{positioning} +\usetikzlibrary{calc} + +\def\checkmark{\tikz\fill[scale=0.4](0,.35) -- (.25,0) -- (1,.7) -- (.25,.15) -- cycle;} + +\setbeamercovered{transparent=10} +\setbeamertemplate{navigation symbols}{Taler --- Page \insertpagenumber} +\setbeamertemplate{section in toc}[sections numbered] + +% Adapt title information +% ======================= +\title{Taler \\ {\small {\bf T}axable {\bf A}nonymous {\bf L}ibre {\bf E}lectronic {\bf R}eserves}} +% Adjust those below to the event... +%\institute{Inria Rennes Bretagne Atlantique} +%\author{Christian Grothoff \& Nana Karlstetter} +\date{\today} + +% Some common packages +% ==================== +\usepackage{units} +\usepackage{amsbsy} +\usepackage{amsmath} +\usepackage{amssymb} +\usepackage{graphics} +\usepackage{epsf} +\usepackage{epsfig} +\usepackage{fixmath} +\usepackage{wrapfig} + +\begin{document} + +\begin{frame} + \titlepage + +{\tiny ``I think one of the big things that we need to do, is we need + to get a way from true-name payments on the Internet. The credit + card payment system is one of the worst things that happened for the + user, in terms of being able to divorce their access from their + identity.'' \\ \hfill --Edward Snowden, IETF 93 (2015)} +\end{frame} + +\begin{frame}{Agenda} + \tableofcontents +\end{frame} + + +\section{Who we are} +\begin{frame} +\frametitle{1. Who we are} +{\tiny +\begin{description} + \item[{Dr. Nana Karlstetter}] CEO {\tiny (doctorate in applied economics; expert in sustainable investment and business development)} + \item[Dr. Christian Grothoff] CTO {\tiny (doctorate in computer science; expert in privacy enhancing technology and secure systems engineering); employed at Inria} + \item[Dr. Jeff Burdges] PostDoc {\tiny (mathematician; working with Tor project); employed at Inria} + \item[{Dr. Christina Onete}] PostDoc {\tiny (cryptographer; experience in formal verification of protocols); employed at Inria } + \item[{Dr. Richard Stallman}] Advocacy, software licensing (GNU) + \item[Marcello Stanisci] Engineer {\tiny (developer; experience in Web development, user interface development); employed at Inria} + \item[Florian Dold] PhD student {\tiny (developer; experience in cryptography, network protocols, software engineering); starting November 2015 at Inria} + \item[{Sree Harsha Totakura}] PhD student {\tiny (developer; experience in large-scale testing and performance evaluation); employed at TUM} + \item[{Julian Kirsch}] PhD student {\tiny (develper; experience in secure systems development, web design); employed at TUM} + \item[Oliver Broome] Master's student {\tiny (develper; experience in App development and privacy); studying at TUM} + \item[Benedikt M\"uller] Bachelor's student {\tiny (developer; work on EBICS); studying at TUM} + \item[{Nicolas Fournier}] Master's student {\tiny (developer; work on performance analysis); studying at ENSTA} + \item[{Hellekin Wolf}] International marketing (GNU) +\end{description} +} +\end{frame} + + +\section{What is Taler?} +\begin{frame} +\frametitle{2. What is Taler?} +{\tiny Taler: Chaum-style digital cash, socially responsible} +\begin{figure}[h] +\centering +{\tiny +\begin{tikzpicture} + \tikzstyle{def} = [node distance= 5em and 7em, inner sep=1em, outer sep=.3em]; + \node (origin) at (0,0) {}; + \node (mint) [def,above=of origin,draw]{Mint}; + \node (customer) [def, draw, below left=of origin] {Customer}; + \node (merchant) [def, draw, below right=of origin] {Merchant}; + \node (auditor) [def, draw, above right=of origin]{Auditor}; + + \tikzstyle{C} = [color=black, line width=1pt] + + \draw [<-, C] (customer) -- (mint) node [midway, above, sloped] (TextNode) {withdraw coins}; + \draw [<-, C] (mint) -- (merchant) node [midway, above, sloped] (TextNode) {deposit coins}; + \draw [<-, C] (merchant) -- (customer) node [midway, above, sloped] (TextNode) {spend coins}; + \draw [<-, C] (mint) -- (auditor) node [midway, above, sloped] (TextNode) {verify}; + +\end{tikzpicture} +} +\end{figure} +{\tiny + \begin{itemize} + \item A \emph{mint} gives {\em customers} anonymous digital cash + in return for traditional money + \item A \emph{merchant} accepts them as payment + \item The \emph{mint} gives traditional money to the \emph{merchant} + \item An {\em auditor} checks the books of the {\em mint} to prevent fraud + \end{itemize} +\noindent +\begin{center} +$\Rightarrow$ Convenient, taxable, privacy-enhancing, \& resource friendly! +\end{center} +} +\end{frame} + + +\section{Competitor analysis} +\begin{frame}{3. Competitor analysis} + \begin{center} \tiny + \begin{tabular}{l||c|c|c|c|c} + & privacy & online payment & taxability & licensing& energy consumtpion \\ \hline\hline + Bitcoin & o &\checkmark& - & \checkmark & - \\ \hline + Ripple & - &\checkmark& \checkmark & - & o \\ \hline + Mastercard & - &\checkmark& \checkmark & - & \checkmark \\ \hline + EC Cash & - & - & \checkmark & - & \checkmark \\ \hline + Cash &\checkmark& - & - & o & \checkmark \\ \hline + Taler &\checkmark&\checkmark& \checkmark & \checkmark & \checkmark \\ + \end{tabular} + \end{center} +\begin{center} + {\tiny ``\checkmark'' $=$ satisfied, ``o'' $=$ problematic, ``-'' $=$ not satisfied } +\end{center} +\end{frame} + + +\section{Advantages of Taler} +\begin{frame} + \frametitle{4. Advantages of Taler} + {\tiny + \begin{itemize} + \item{All operations provide cryptographically secured, mathematical proofs for courts \& auditors} + \item{Customer can remain anonymous + \begin{itemize} + \item \tiny retain civil liberties in increasingly cash-less world + \item \tiny eliminates costly customer authentication + \item \tiny no credit card number theft possible + \item \tiny merchants do not need to operate certified equipment (PCI DSS, etc.) + \item \tiny unlike Chaum, Taler can give change and refunds, even to anonymous customers + \end{itemize}} + \item{Merchants are identifiable + \begin{itemize} + \item \tiny bad for illegal business + \item \tiny no tax evasion + \end{itemize}} + \item{Payments in existing currencies, does not introduce any new currency + \begin{itemize} + \item \tiny financial stability, no risks from currency fluctuation + \item \tiny payment system, not speculative investment + \end{itemize}} + \item{Scalable, fast protocol implementation + \begin{itemize} + \item \tiny low transaction costs (at least in terms of computation at high volume) + \end{itemize}} + \item{Open standard protocol without patents with free reference implementations + \begin{itemize} + \item \tiny low barrier to entry for new merchants + \item \tiny governments may adopt as part of digital sovereignity agenda + \end{itemize}} + \item{Modern RESTful, JSON-encoded compact protocol over HTTP/HTTPS} + \end{itemize} + } +\end{frame} + + +\section{Stakeholder analysis} +\begin{frame}{5. Stakeholder analysis} + \begin{center} \tiny + \begin{tabular}{l|p{2.3cm}|p{5.5cm}} + Stakeholder & Need & Taler offers \\ \hline \hline + Customer & privacy & payment unlinkable to identity \\ \hline + Merchants & efficiency & easy integration, fast processes \\ \hline + Governments & taxability & access to income and contracts \\ \hline + Governments & stability & control over money supply \\ \hline + Mint operator& accountability & cryptographic proofs for auditors \\ + \end{tabular} + \end{center} +\end{frame} + +\section{Status quo} +\begin{frame}{6. Status quo} +\begin{tabular}{|c|c|c|} \hline + {\bf We have} & {\bf We need to do} & {\bf We look for} \\ \hline + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item{Cryptography worked out} + \item{Protocol standard (RESTful, JSON, \url{http://api.taler.net/})} + \item{Prototype mint} + \item{Prototype wallet} + \item{Prototype merchant portal} + \item{Relationship with merchants willing to deploy prototypes} + \item{Team of six developers with expertise, more ready to join} + \item{\url{taler.net} domain name, with initial quad-lingual website} + \end{itemize} + \end{minipage} & + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item{Production-quality mint code (1--3 months)} + \item{Auditor code (3-6 months)} + \item{Production-quality wallet (3-9 months)} + \item{Reference integrations with web stores (3-9 months)} + \item{Expanded business team and contacts with focus on usability, marketing and legal aspects} + \end{itemize}\vspace{0.7cm} + \end{minipage} + & + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item Banking license / banking partner + \item Integration with trad. banking + \item Secure hosting + \item Capital for further development + \item Expert partners (banking, marketing) + \end{itemize}\vspace{1.9cm} + \end{minipage} + \\ \hline +\end{tabular} +\end{frame} + +\section{What we need} +\begin{frame} + \frametitle{7. What we need} + {\tiny + \begin{itemize} + \item Develop mint software (to production quality) + \item Develop customer wallet software (and make it usable) + \item Develop integration with common merchant portals + \item Develop auditor software + \item Establish business and legality + \end{itemize} + } +\end{frame} + +\section{Income / Costs} + +\begin{frame}{8. Income / Costs} + \begin{center} + \begin{tabular}{p{1.5cm}|p{2.5cm}|p{1.5cm}|p{2.5cm}} + \multicolumn{2}{c|}{\bf Income} & \multicolumn{2}{c}{\bf Costs} \\ \hline \hline + {\tiny once} & {\tiny ongoing} & {\tiny once} & {\tiny ongoing} \\ \hline + \begin{minipage}{1.4cm} \tiny + \begin{itemize} + \item{R\&D grants} + \end{itemize} \vspace{2.6cm} + \end{minipage} & + \begin{minipage}{2.2cm} \tiny + Charge fees for: + \begin{itemize} + \item{Operations (Transactions)} + \item{Support (Integration)} + \item{Auditing} + \end{itemize} \vspace{1.3cm} + \end{minipage} & + \begin{minipage}{1.4cm} \tiny + \begin{itemize} + \item{R\&D} + \item{Setup} + \end{itemize} \vspace{2.2cm} + \end{minipage} & + \begin{minipage}{2.4cm} \tiny + \begin{itemize} + \item{Operate server infrastructure (rather cheap)} + \item{Integrate with traditional banking (i.e. SEPA)} + \item{Pay auditors} + \item{Advertise to customers} + \item{Advertise to merchants} + \end{itemize} + \end{minipage} \\ + \end{tabular} + \end{center} +\end{frame} + + +\section{Business risks and measures} + +\begin{frame}{9. Business risks and measures} + \begin{center} \tiny + \begin{tabular}{p{3cm}|p{3cm}|p{3cm}} + {\bf Risk} & {\bf Impact} & {\bf Countermeasure} \\ \hline \hline + Usability too low & few users, insufficient income & usability testing \\ \hline + Mint data loss & financial damage & backups \\ \hline + Mint compromise & financial damage & limit loss by key rotation \\ \hline + Mint offline & reputation loss & redundant \mbox{operation} \\ \hline + Hypothetical legal issues & illegal to operate & work with \mbox{legislators} \\ \hline + No bank license & illegal to operate & {\bf find partners} \\ + \end{tabular} + \end{center} +\end{frame} + + +\section{License model} +\begin{frame}{10. License model} + \begin{center} \tiny + \begin{tabular}{p{2cm}|c|p{5.5cm}} + {\bf Component} & {\bf License} & {\bf Why?} \\ \hline \hline + Mint & Affero GPL & force competitors to share \mbox{extensions} \\ \hline + Wallets & GPLv3+ & enable community development \\ \hline + Merchant & Lesser GPL & maximize market adoption \\ + \end{tabular} + \end{center} +\end{frame} + + +\section{Why us and why now} + +\begin{frame} + \frametitle{11. Why now and why us?} + \begin{block}{Why now?} + {\tiny + \begin{itemize} + \item{Chaum's original patents\footnote{\tiny USPTO 5878140, 5781631, 5712913} from 1996-1999 have expired} + \item{Increased awareness of issue of privacy in payment systems + \begin{itemize} + \item \tiny Contemporary payment systems fail on privacy + \item \tiny Cash is disappearing + \item \tiny Alternatives urgently needed + \end{itemize}} + \item{Cryptocurrencies threaten control over money supply and tax base of governments} + \end{itemize} + } + \end{block} + \begin{block}{Why us?} + {\tiny + \begin{itemize} + \item{solved (technical) problem of unlinkability (how to give change and refunds)} + \item{designed a modern, open standards based version} + \item{We have (most) of the technical expertise to really build it: + \begin{itemize} + \item{{\tiny 15 years of research in network security and privacy}} + \item{{\tiny Maintainer of GNU libmicrohttpd (HTTP(S) server for mint)}} + \end{itemize}} + \item{good visibility (with press and developer community)} + \end{itemize} + } +\end{block} +\end{frame} + + +\section{References / Institutions involved} + +\begin{frame}{12. References / Institutions involved} + \begin{center} \tiny + \begin{tabular}{p{3.1cm}|p{6.4cm}} + {\bf Partner} & {\bf Objective} \\ \hline \hline + Inria (RBA) & Institutionally supports research \& development \\ \hline + TU Munich (I8) & Institutionally supports research \& development \\ \hline + IT Translation & Mentors researchers to transfer research into viable business \\ \hline + GNU Project & Create free software-based ethical payment system \\ \hline + Tor Project & Enable anonymous payments for users \\ \hline + Renewable Freedom Foundation & Improve Internet security and privacy \\ % \hline +% Design Shift & Joint research \& development proposal to create physical wallet \\ + \end{tabular} + \end{center} +\end{frame} + + +\begin{frame}{Contact details} + \begin{center} + \begin{tabular}{p{5cm}p{5cm}} + {\bf CEO} & {\bf CTO} \\ & \\ + Dr. Nana Karlstetter & Dr. Christian Grothoff \\ + {\tt ceo@taler.net} & {\tt cto@taler.net} \\ + +49-30-24-33-84-04 & +33-2-99-84-71-45 \\ +% \url{http://taler.net/ceo/} & \url{http://taler.net/cto/} \\ + \end{tabular} + + \vspace{2cm} + \url{http://www.taler.net/} + \end{center} +\end{frame} + +\end{document} diff --git a/presentations/fiveminutes/pitch5m.tex b/presentations/fiveminutes/pitch5m.tex @@ -0,0 +1,290 @@ +%I advise you to make a dozen slides no more to stay in the timing. +%The type of expected presentation is kind of "elevator pitch": what +%is the offer, for what needs, from what technological assets (from +%what software), for which customers and their reasons to buy and with +%which ambition. + +%\PassOptionsToPackage{draft}{graphicx} +\documentclass[c]{beamer} + +\usepackage{helvet} +\usepackage{calc} +\usepackage[utf8]{inputenc} % set your input encoding differently, if you want +\usepackage[english]{babel} + +\usepackage{eurosym} +\usepackage{tikz} +\usepackage{amsmath,amssymb} +\usetikzlibrary{shapes,arrows} +\usetikzlibrary{positioning} +\usetikzlibrary{calc} + +\def\checkmark{\tikz\fill[scale=0.4](0,.35) -- (.25,0) -- (1,.7) -- (.25,.15) -- cycle;} + +\setbeamercovered{transparent=10} +\setbeamertemplate{navigation symbols}{Taler --- Page \insertpagenumber} +\setbeamertemplate{section in toc}[sections numbered] + +% Adapt title information +% ======================= +\title{Taler \\ {\small {\bf T}axable {\bf A}nonymous {\bf L}ibre {\bf E}lectronic {\bf R}eserves}} +% Adjust those below to the event... +%\institute{Inria Rennes Bretagne Atlantique} +%\author{Christian Grothoff \& Nana Karlstetter} +\date{\today} + +% Some common packages +% ==================== +\usepackage{units} +\usepackage{amsbsy} +\usepackage{amsmath} +\usepackage{amssymb} +\usepackage{graphics} +\usepackage{epsf} +\usepackage{epsfig} +\usepackage{fixmath} +\usepackage{wrapfig} + +\begin{document} + +\begin{frame} + \titlepage + +{\tiny ``I think one of the big things that we need to do, is we need + to get a way from true-name payments on the Internet. The credit + card payment system is one of the worst things that happened for the + user, in terms of being able to divorce their access from their + identity.'' \\ \hfill --Edward Snowden, IETF 93 (2015)} +\end{frame} + + +\section{What is Taler?} +\begin{frame} +\frametitle{1. What is Taler?} +{\tiny Taler: Chaum-style digital cash, socially responsible} +\begin{figure}[h] +\centering +{\tiny +\begin{tikzpicture} + \tikzstyle{def} = [node distance= 5em and 7em, inner sep=1em, outer sep=.3em]; + \node (origin) at (0,0) {}; + \node (mint) [def,above=of origin,draw]{Mint}; + \node (customer) [def, draw, below left=of origin] {Customer}; + \node (merchant) [def, draw, below right=of origin] {Merchant}; + \node (auditor) [def, draw, above right=of origin]{Auditor}; + + \tikzstyle{C} = [color=black, line width=1pt] + + \draw [<-, C] (customer) -- (mint) node [midway, above, sloped] (TextNode) {withdraw coins}; + \draw [<-, C] (mint) -- (merchant) node [midway, above, sloped] (TextNode) {deposit coins}; + \draw [<-, C] (merchant) -- (customer) node [midway, above, sloped] (TextNode) {spend coins}; + \draw [<-, C] (mint) -- (auditor) node [midway, above, sloped] (TextNode) {verify}; + +\end{tikzpicture} +} +\end{figure} +{\tiny + \begin{itemize} + \item A \emph{mint} gives {\em customers} anonymous digital cash + in return for traditional money + \item A \emph{merchant} accepts them as payment + \item The \emph{mint} gives traditional money to the \emph{merchant} + \item An {\em auditor} checks the books of the {\em mint} to prevent fraud + \end{itemize} +\noindent +\begin{center} +$\Rightarrow$ Convenient, taxable, privacy-enhancing, \& resource friendly! +\end{center} +} +\end{frame} + + +\section{Competitor analysis} +\begin{frame}{2. Competitor analysis} + \begin{center} \tiny + \begin{tabular}{l||c|c|c|c|c} + & privacy & online payment & taxability & licensing& energy consumption \\ \hline\hline + Bitcoin & o &\checkmark& - & \checkmark & - \\ \hline + Ripple & - &\checkmark& \checkmark & - & o \\ \hline + Mastercard & - &\checkmark& \checkmark & - & \checkmark \\ \hline + EC Cash & - & - & \checkmark & - & \checkmark \\ \hline + Cash &\checkmark& - & - & o & \checkmark \\ \hline + Taler &\checkmark&\checkmark& \checkmark & \checkmark & \checkmark \\ + \end{tabular} + \end{center} +\begin{center} + {\tiny ``\checkmark'' $=$ satisfied, ``o'' $=$ problematic, ``-'' $=$ not satisfied } +\end{center} +\end{frame} + + +\section{Advantages of Taler} +\begin{frame} + \frametitle{3. Advantages of Taler} + {\tiny + \begin{itemize} + \item{All operations provide cryptographically secured, mathematical proofs for courts \& auditors} + \item{Customer can remain anonymous + \begin{itemize} + \item \tiny retain civil liberties in increasingly cash-less world + \item \tiny eliminates costly customer authentication + \item \tiny no credit card number theft possible + \item \tiny merchants do not need to operate certified equipment (PCI DSS, etc.) + \item \tiny unlike Chaum, Taler can give change and refunds, even to anonymous customers + \end{itemize}} + \item{Merchants are identifiable + \begin{itemize} + \item \tiny bad for illegal business + \item \tiny no tax evasion + \end{itemize}} + \item{Payments in existing currencies, does not introduce any new currency + \begin{itemize} + \item \tiny financial stability, no risks from currency fluctuation + \item \tiny payment system, not speculative investment + \end{itemize}} + \item{Scalable, fast protocol implementation + \begin{itemize} + \item \tiny low transaction costs (at least in terms of computation at high volume) + \end{itemize}} + \item{Open standard protocol without patents with free reference implementations + \begin{itemize} + \item \tiny low barrier to entry for new merchants + \item \tiny governments may adopt as part of digital sovereignity agenda + \end{itemize}} + \item{Modern RESTful, JSON-encoded compact protocol over HTTP/HTTPS} + \end{itemize} + } +\end{frame} + + +\section{Status quo} +\begin{frame}{4. Status quo} +\begin{tabular}{|c|c|c|} \hline + {\bf We have} & {\bf We need to do} & {\bf We look for} \\ \hline + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item{Cryptography worked out} + \item{Protocol standard (RESTful, JSON, \url{http://api.taler.net/})} + \item{Prototype mint} + \item{Prototype wallet} + \item{Prototype merchant portal} + \item{Relationship with merchants willing to deploy prototypes} + \item{Team of six developers with expertise, more ready to join} + \item{\url{taler.net} domain name, with initial website in five languages} + \end{itemize} + \end{minipage} & + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item{Production-quality mint code (1--3 months)} + \item{Auditor code (3-6 months)} + \item{Production-quality wallet (3-9 months)} + \item{Reference integrations with web stores (3-9 months)} + \item{Expanded business team and contacts with focus on usability, marketing and legal aspects} + \end{itemize}\vspace{0.7cm} + \end{minipage} + & + \begin{minipage}{3cm} \tiny + \begin{itemize} + \item Banking license / banking partner + \item Integration with trad. banking + \item Secure hosting + \item Capital for further development + \item Expert partners (banking, marketing) + \end{itemize}\vspace{1.9cm} + \end{minipage} + \\ \hline +\end{tabular} +\end{frame} + + +\section{Income / Costs} + +\begin{frame}{5. Income / Costs} + \begin{center} + \begin{tabular}{p{1.5cm}|p{2.5cm}|p{1.5cm}|p{2.5cm}} + \multicolumn{2}{c|}{\bf Income} & \multicolumn{2}{c}{\bf Costs} \\ \hline \hline + {\tiny once} & {\tiny ongoing} & {\tiny once} & {\tiny ongoing} \\ \hline + \begin{minipage}{1.4cm} \tiny + \begin{itemize} + \item{R\&D grants} + \end{itemize} \vspace{2.6cm} + \end{minipage} & + \begin{minipage}{2.2cm} \tiny + Charge fees for: + \begin{itemize} + \item{Operations (Transactions)} + \item{Support (Integration)} + \item{Auditing} + \end{itemize} \vspace{1.3cm} + \end{minipage} & + \begin{minipage}{1.4cm} \tiny + \begin{itemize} + \item{R\&D} + \item{Setup} + \end{itemize} \vspace{2.2cm} + \end{minipage} & + \begin{minipage}{2.4cm} \tiny + \begin{itemize} + \item{Operate server infrastructure (rather cheap)} + \item{Integrate with traditional banking (i.e. SEPA)} + \item{Pay auditors} + \item{Advertise to customers} + \item{Advertise to merchants} + \end{itemize} + \end{minipage} \\ + \end{tabular} + \end{center} +\end{frame} + + +\section{Why us and why now} + +\begin{frame} + \frametitle{6. Why now and why us?} + \begin{block}{Why now?} + {\tiny + \begin{itemize} + \item{Chaum's original patents\footnote{\tiny USPTO 5878140, 5781631, 5712913} from 1996-1999 have expired} + \item{Increased awareness of issue of privacy in payment systems + \begin{itemize} + \item \tiny Contemporary payment systems fail on privacy + \item \tiny Cash is disappearing + \item \tiny Alternatives urgently needed + \end{itemize}} + \item{Cryptocurrencies threaten control over money supply and tax base of governments} + \end{itemize} + } + \end{block} + \begin{block}{Why us?} + {\tiny + \begin{itemize} + \item{solved (technical) problem of unlinkability (how to give change and refunds)} + \item{designed a modern, open standards based version} + \item{We have (most) of the technical expertise to really build it: + \begin{itemize} + \item{{\tiny 15 years of research in network security and privacy}} + \item{{\tiny Maintainer of GNU libmicrohttpd (HTTP(S) server for mint)}} + \end{itemize}} + \item{good visibility (with press and developer community)} + \end{itemize} + } +\end{block} +\end{frame} + + +\begin{frame}{Contact details} + \begin{center} + \begin{tabular}{p{5cm}p{5cm}} + {\bf CEO} & {\bf CTO} \\ & \\ + Dr. Nana Karlstetter & Dr. Christian Grothoff \\ + {\tt ceo@taler.net} & {\tt cto@taler.net} \\ + +49-30-24-33-84-04 & +33-2-99-84-71-45 \\ +% \url{http://taler.net/ceo/} & \url{http://taler.net/cto/} \\ + \end{tabular} + + \vspace{2cm} + \url{http://www.taler.net/} + \end{center} +\end{frame} + +\end{document}