commit 5970a95fca5d2cc4a5b2ff5f039d7d1bd348d813
parent 97df4db6d62796c0b7780abd9c5592c400dde49c
Author: Florian Dold <florian.dold@gmail.com>
Date: Tue, 3 Nov 2015 19:12:55 +0100
5m pitch script
Diffstat:
1 file changed, 128 insertions(+), 0 deletions(-)
diff --git a/presentations/pitch-ubs/pitch5m-script.txt b/presentations/pitch-ubs/pitch5m-script.txt
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+We are developing Taler, a privacy-preserving payment solution.
+
+Taler is safe and convenient for customers and stores. It is easy to deduct
+taxes from Taler payments, so it will be favored by governments and beneficial
+to society.
+
+You should think of Taler as Cash for the digital world. Let's see how it
+would work.
+
+# Dold: We said we're doing the computer purchase story,
+# Dold: but I think the pregnancy story grabs more attention.
+# Dold: The refund is included later.
+
+# Dold: We really need a nice graphical representation for the Taler wallet.
+
+# -- customer story --
+
+Sarah needs to buy a pregnancy test. A few days ago, she topped up her Taler
+wallet with 200EUR, by going to an ATM that allows her to withdraw Talers
+instead of bank notes.
+
+Instead of her old leather wallet, she uses an NFC token as her digital wallet.
+We call this NFC token her Taler wallet, but there are also other ways to store
+your Talers, for example on your smart phone.
+
+# Dold: Do we need this?
+If there hadn't been any ATM for Talers close to Sarah, she would've used
+online banking to top up her digital wallet.
+
+But back to her situation; she's a bit embarassed about it, so she goes to a
+store in another part of town and grabs a pregnancy test there. On checkout,
+she holds her Taler wallet against a Taler checkout terminal and presses a
+button on her wallet. This authorizes the payment.
+
+She does not need to identify herself, and the wallet will not give out any
+information about Sarah, it'll just authorize the spending of digital cash
+tokens stored inside the wallet.
+
+# Dold: Okay, maybe too much detail,
+# but it's a transition to the next part.
+After using the test in the next public bathroom, she is very
+relieved that it is negative.
+
+She's more relaxed on her way home, and when she sees a pair of earrings that
+her friend could really like, she buys them with her taler wallet.
+
+Sarah doesn't have to worry about the receipt, if her friend doesn't like the
+earrings, she can always go back and use her Taler wallet to prove to the store
+that she bought the earrings.
+
+# Dold: Necessary?
+The store doesn't need to worry either, because Taler uses strong
+cryptography to prove this.
+
+# -- journalist story --
+
+So we've seen that Taler is really useful for customers. But what
+about the other side of the story?
+
+Sam is a journalist. He was recently fired from his
+ad-supported online publisher, since more and more people
+are using adblock, and the publisher had to downsize.
+
+Sam hears about Taler. He installs a plugin for his Wordpress website.
+(Wordpress is a really popular software to manage blogs.).
+
+Now Sam's previous readers can go to Sam's blog and make a small payment
+directly to Sam, let's say 5ct, for every article they want to read.
+
+When Sam writes about sensitive topics, his readers don't have to worry about
+his Blog showing up in their credit card payment history, since the payments
+are anonymous.
+
+# Dold: Maybe we should leave out the usual terminology
+# with mint/merchant in the talk, it'd take time to
+# explain and isn't common.
+At the end of the month, Sam gets the accumulated payments from the Taler
+payment processor. The fees he has to pay are small, since the micropayments
+are accumulated.
+
+Sam is so happy about his experience with Taler that he writes a blogpost about
+it, and some of his reader also try Taler.
+
+# -- summary, potential and plans --
+
+These stories gave you an idea of why the world really needs Taler.
+
+Let's see how our team wants to make this happen, and how far we are along the way.
+
+The theory and cryptography behind Taler is worked out. Our team
+has members at well-known research institutions in France and Germany.
+All protocols are documented as an open standard.
+
+# Dold: Yes, stallman would hate 'open source' here ... not
+# sure if they know who Richard is ...
+The open source community knows about our project, and we are endorsed by the
+Dr. Richard Stallman, founder of the free software foundation.
+
+# Dold: Is this true?
+We have prototypes of the core components of the systems, and we have been
+offered partnerships by hardware manifacturers for the NFC token.
+# Dold: We should mention a more detailed timeline, when
+# we want to have all the non-hardware technical stuff done.
+# Dold: We should mention nana here.
+Our connections to activists and journalists, who desperately need something
+like Taler, will help us to gain the critical mass for wide adoption.
+
+Our business would live from fees for operating components of the
+system, as well as the integration into online/offline stores.
+
+We want to start with online payments, and later expand
+to offline solutions with hardware tokens.
+
+# Dold: Anything else we need from them?
+However, we still need help on the legal, regulatory and operational aspects,
+this is something where we believe UBS could help us lot.
+
+[end slide with names, institution logos]
+
+# Dold: If it fits in here, maybe some VERY short summary of why Taler is
+# awesome?
+
+# ------
+
+# Dold: Mention how many people have worked on taler?
+
+# Dold: We HAVE to mention bitcoin somewhere, I'm not sure where it fits in.
+
