marketing

commit 30f047791abbb09cf12eb77107246a02369e420e
parent 04b63204f1753a70c4ee57edd3995307a9fe2bfc
Author: Christian Grothoff <grothoff@gnunet.org>
Date:   Sat, 28 Jun 2025 17:35:40 +0200

Leon updates

Diffstat:
M
presentations/bank/intro.tex
 | 
46
++++++++++++++++++++++++++++++++++++++++++++++

1 file changed, 46 insertions(+), 0 deletions(-)
diff --git a/presentations/bank/intro.tex b/presentations/bank/intro.tex
@@ -281,6 +281,44 @@ GNU Taler must (in this order) ...
 %\end{frame}
 
 
+\begin{frame}{Taler benefits}
+\begin{itemize}
+  \item Stewardship through radically lower fees
+  \item Security that prevents most common fraud (skimming, ID theft,…) and reduces significant compliance efforts
+  \item  Privacy that protects users, donors and congregants
+  \item Open-source ethics with no Big-Tech/Big-Fin lock-ins
+  \item Making it viral through merchants
+\end{itemize}
+\end{frame}
+
+
+\begin{frame}{Reasons to adopt Taler}
+\begin{itemize}
+  \item Cutting member merchants' biggest non-labor cost --- the payment fees\footnote{NACS data}
+  \item Shielding member merchants from fraud liabilities
+  \item New revenue streams
+  \item Float on Taler tokens in circulation
+  \item Fees on transaction (make it win/win for bank \& merchants)
+  \item Increase number of SME accounts (to gain access to Taler payments)
+\end{itemize}
+\end{frame}
+
+
+\begin{frame}{Opportunities for a bank}
+
+New payment solution that lifts the bar on privacy, security, costs and fraud
+prevention:
+
+\begin{itemize}
+  \item New revenue streams via transaction fees
+  \item Interest income (float) on reserve account
+  \item New customer attraction (individuals \& businesses)
+  \item Lower operational costs compared to card-based systems
+  \item Improved customer experience with fast, secure transactions
+\end{itemize}
+\end{frame}
+
+
 \begin{frame}{Speed Junky}
 28'500 Coin-transactions/second in 2022 in test across France. Ongoing work:
 \begin{enumerate}
@@ -315,6 +353,14 @@ GNU Taler must (in this order) ...
 \end{frame}
 
 
+\begin{frame}{Competition}
+Fees associated with paying for a \$35 gas-station visit \\
+(based on a 0.33\% Taler fees):
+\begin{center}
+\includegraphics[width=\textwidth]{fees.png}
+\end{center}
+\end{frame}
+
 \begin{frame}
 \frametitle{Do you have any questions?}
 \vfill