marketing

Marketing materials (presentations, posters, flyers)
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commit 10dad7a031a2cd101046a47eae1fe5d385796d74
parent c4798d6f691a0e93e92fd13f78da6e42dab7f1f9
Author: Christian Grothoff <christian@grothoff.org>
Date:   Sun, 28 Jan 2024 10:56:17 +0100

sliding

Diffstat:
Mpresentations/comprehensive/sargasso.tex | 101+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Apresentations/comprehensive/sargasso/numeracy-gap.png | 0
Apresentations/comprehensive/sargasso/oralitable.jpg | 0
Apresentations/comprehensive/sargasso/outcome.png | 0
Apresentations/comprehensive/sargasso/outcome2.png | 0
Apresentations/comprehensive/sargasso/users.jpg | 0
Apresentations/comprehensive/sargasso/users2.jpg | 0
7 files changed, 101 insertions(+), 0 deletions(-)

diff --git a/presentations/comprehensive/sargasso.tex b/presentations/comprehensive/sargasso.tex @@ -143,6 +143,37 @@ Marc Stibane \end{frame} +\begin{frame}{The Problem} +\begin{center} +\includegraphics[width=\textwidth]{sargasso/numeracy-gap.png} + +{\tiny Nationally randomized tests funded by CGAP in 2017.} +\end{center} + +\end{frame} + + +\begin{frame}{Oral Information Management} +\begin{minipage}{7cm} +OIM is a human-centered design practice governed by the following principles: +\begin{enumerate} +\item Designs must first enhance client-side financial product usability. +\item Designs should provide positive incentives to clients to acquire useful financial numeracy and financial literacy skills. +\item The design process is client-guided. +\item Oral designs should not embarrass or inconvenience or literate clients. +\end{enumerate} +\end{minipage} +\hfill +\noindent\fcolorbox{red}{cyan}{% +\begin{minipage}{3cm} +\small +When transacting with oral clients, suppliers of formal services should encode +information that is vital to their awareness and confidence either in a form +that they already understand, or in one that they can readily acquire. +\end{minipage}} + +\end{frame} + \section{What is GNU Taler?} \begin{frame}{What is GNU Taler?} @@ -182,9 +213,79 @@ GNU Taler must ... \item {... be {\bf usable}.} \item {... be efficient.} \end{enumerate} +\pause +\vfill +\begin{center} + ``The program works perfectly for us blind people; absolutely + no accessibility issues, and I'm counting everything here.'' -- T. Zahnke +\end{center} +\end{frame} + + +\begin{frame}{Demonstration} +\vfill +\begin{center} +VIDEO here? +\end{center} +\vfill \end{frame} +\begin{frame}{Collaboration Objective} +\framesubtitle{Bridging the Literate Divide in Digital Payments} +\vfill +\begin{center} + Create and evaluate GNU Taler wallet suitable for illiterate/innumerate users based on OIM principles. +\end{center} +\vfill +\end{frame} + + +\begin{frame}{Approach} +\begin{enumerate} +\item Identify target user(s) and work with them on UX design +\begin{itemize} +\item In Europe, assess with speakers of minority languages +\item Using established contacts in Ethopia \& Kenya \& Sierra Leone +\end{itemize} +\item Implement new user interface(s) +\item Perform usability studies (in Europe and abroad) +\item Revise design and implementation based on UX study +\item Document and promote the results: +\begin{itemize} + \item Via existing contacts with central banks (MOVE) + \item Launch of GNU Taler via NGI PILOT in Europe (TSYS) +\end{itemize} +\end{enumerate} +\end{frame} + + +\begin{frame}{A Success Story from Skardu, Pakistan} +\begin{minipage}{0.33\textwidth} +\tiny +\includegraphics[width=\textwidth]{sargasso/oralitable.jpg} +\includegraphics[width=\textwidth]{sargasso/users.jpg} +Collaboration with the Aga Khan Rural Support Program and +the University of Alberta +\end{minipage} +\begin{minipage}{0.67\textwidth} +\includegraphics[width=\textwidth]{sargasso/outcome.png} +\end{minipage} + +\end{frame} +\begin{frame}{A Success Story from South Omo, Ethopia} +\begin{minipage}{0.25\textwidth} +\tiny +\includegraphics[height=\textwidth,angle=90]{sargasso/users2.jpg} + +Collaboration with Global Communities +\end{minipage} +\begin{minipage}{0.75\textwidth} +\includegraphics[width=\textwidth]{sargasso/outcome2.png} +\end{minipage} + +\end{frame} + \begin{frame} \frametitle{Do you have any questions?} diff --git a/presentations/comprehensive/sargasso/numeracy-gap.png b/presentations/comprehensive/sargasso/numeracy-gap.png Binary files differ. diff --git a/presentations/comprehensive/sargasso/oralitable.jpg b/presentations/comprehensive/sargasso/oralitable.jpg Binary files differ. diff --git a/presentations/comprehensive/sargasso/outcome.png b/presentations/comprehensive/sargasso/outcome.png Binary files differ. diff --git a/presentations/comprehensive/sargasso/outcome2.png b/presentations/comprehensive/sargasso/outcome2.png Binary files differ. diff --git a/presentations/comprehensive/sargasso/users.jpg b/presentations/comprehensive/sargasso/users.jpg Binary files differ. diff --git a/presentations/comprehensive/sargasso/users2.jpg b/presentations/comprehensive/sargasso/users2.jpg Binary files differ.