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-<!-- This is the second edition of Free Software, Free Society: Selected Essays of Richard M. Stallman.
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-<a name="Social-Inertia"></a>
-<header><div id="logo"><img src="../gnu.svg" height="100" width="100"></div><h1>Free Software, Free Society, 2nd ed.</h1></header><section id="main"><a name="Freedom-or-Power_003f"></a>
-<a name="Overcoming-Social-Inertia"></a>
-<h1 class="chapter">42. Overcoming Social Inertia</h1>
-
-<a name="index-citizen-values_002c-convenience-v_002e-7"></a>
-<a name="index-citizen-values_002c-social-inertia-v_002e"></a>
-<a name="index-Windows_002c-social-inertia_002c-short_002dterm-convenience_002c-and-_0028see-also-citizen-values_0029"></a>
-<p>Almost two decades have passed since the combination of GNU and Linux
-first made it possible to use a PC in freedom. We have come a long way
-since then. Now you can even buy a laptop with GNU/Linux preinstalled
-from more than one hardware vendor&mdash;although the systems they ship
-are not entirely free software. So what holds us back from total
-success?
-</p>
-
-<p>The main obstacle to the triumph of software freedom is social
-inertia. It exists in many forms, and you have surely seen some of
-them. Examples include devices that only work on Windows and
-commercial web sites accessible only with Windows. If you value
-short-term convenience instead of freedom, you might consider these
-reason enough to use Windows. Most companies currently run Windows, so
-students who think short-term want to learn how to use it and ask
-their schools to teach it. Schools teach Windows, produce graduates
-that are used to using Windows, and this encourages businesses to use
-Windows.
-</p>
-<p>Microsoft actively nurtures this inertia: it encourages schools to
-inculcate dependency on Windows, and contracts to set up web sites
-that then turn out to work only with Internet Explorer.
-</p>
-<p>A few years ago, Microsoft ads argued that Windows was cheaper to run
-than GNU/Linux. Their comparisons were debunked, but it is worth
-noting the deeper flaw in their argument, the implicit premise which
-cites a form of social inertia: &ldquo;Currently, more technical people
-know Windows than GNU/Linux.&rdquo; People who value their freedom would
-not give it up to save money, but many business executives believe
-ideologically that everything they possess, even their freedom, should
-be for sale.
-</p>
-<p>Social inertia consists of people who have given in to social inertia.
-When you surrender to social inertia, you become part of the pressure
-it exerts on others; when you resist it, you reduce it. We conquer
-social inertia by identifying it, and resolving not to be part of
-it.
-</p>
-<p>Here a weakness holds our community back: most GNU/Linux users have
-never even heard the ideas of freedom that motivated the development
-of GNU, so they still judge matters based on short-term convenience
-rather than on their freedom. This makes them vulnerable to being led
-by the nose by social inertia, so that they become part of the
-inertia.
-</p>
-<a name="index-call-to-action_002c-talk-about-freedom-1"></a>
-<p>To build our community&rsquo;s strength to resist, we need to talk about
-free software and freedom&mdash;not merely about the practical benefits
-that open source supporters cite. As more people recognize what they
-need to do to overcome the inertia, we will make more progress.
-</p>
-
-<hr size="6">
-</body>
-</html>