marketing

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oim.tex (2522B)

      1 \section{Oral Information Management}
      2 
      3 \begin{frame}
      4   \vfill
      5   \begin{center}
      6     {\bf Oral Information Management}
      7 
      8     joint work with
      9 
     10     MyOralVillage
     11   \end{center}
     12   \vfill
     13 \end{frame}
     14 
     15 \begin{frame}{Oral Information Management (OIM)}
     16   OIM is a human-centered design practice governed by the following principles:
     17   \begin{enumerate}
     18 \item Designs must first enhance client-side financial product usability.
     19 \item Designs should provide positive incentives to clients to acquire useful financial numeracy and financial literacy skills.
     20 \item The design process is client-guided.
     21 \item Oral designs should not embarrass or inconvenience or literate clients.
     22 \end{enumerate}
     23 \end{frame}
     24 
     25 
     26 \begin{frame}{Literacy}
     27   \begin{center}
     28     \includegraphics[width=0.7\textwidth]{illiteracy.png}
     29 \end{center}
     30 \end{frame}
     31 
     32 
     33 \begin{frame}{Numeracy}
     34   \begin{center}
     35     \includegraphics[width=0.7\textwidth]{numeracy.png}
     36 \end{center}
     37 \end{frame}
     38 
     39 
     40 \begin{frame}{Design}
     41   \begin{center}
     42     \includegraphics[width=0.5\textwidth]{taler-oim.png}
     43 \end{center}
     44   \begin{center}
     45     \includegraphics[width=0.5\textwidth]{transaction-types.png}
     46 \end{center}
     47 \end{frame}
     48 
     49 
     50 \begin{frame}{Results from Freetown (2025)}
     51 \begin{itemize}
     52   \item Twenty-one (21) women speaking 6 local languages were briefed on how to send money in the OIM Taler prototype.\pause
     53   \item Of these only 4 had completed primary school, and only 6 could read a 5-digit cash (ordinal) number.\pause
     54   \item After 24 hours they were presented a Taler wallet with a random sum in new leone tokens.
     55     They were asked to count the money, and complete 8 tasks to send some to another person by generating a scannable QR code.\pause
     56   \item Sixteen (16) completed all 8 tasks with no errors. \pause
     57   \item Four (4) completed all 8 tasks with two tries but no help. Only one was unable to complete the process successfully.
     58 \end{itemize}
     59 \end{frame}
     60 
     61 
     62 \begin{frame}{Voices from Freetown (2025)}
     63   \begin{itemize}
     64     \item ``This app is much better than Afrimoney. Everyone would use it.'' \pause
     65     \item ``It’s simple, and you can correct your mistakes.'' \pause
     66     \item After the test, participants were asked if they would use OIM
     67       Taler, if it were available in Sierra Leone? All (!) stated that they:
     68       \begin{itemize}
     69 \item would like to use it,
     70 \item prefer it to existing apps, and
     71 \item would share it with their friends
     72 and relations, especially those
     73 who had trouble with writing
     74 and numbers.
     75 \end{itemize}
     76   \end{itemize}
     77 \end{frame}