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+<!--#include virtual="/server/header.html" -->
+<!-- Parent-Version: 1.77 -->
+<title>Overcoming Social Inertia
+- GNU Project - Free Software Foundation</title>
+<!--#include virtual="/philosophy/po/social-inertia.translist" -->
+<!--#include virtual="/server/banner.html" -->
+<h2>Overcoming Social Inertia</h2>
+
+<p>by <a href="http://www.stallman.org/"><strong>Richard
+Stallman</strong></a></p>
+
+<p>
+Almost two decades have passed since the combination of GNU and Linux first made
+it possible to use a PC in freedom. We have come a long way since then. Now you can even buy a laptop with GNU/Linux preinstalled from
+more than one hardware vendor&mdash;although the systems they ship are not
+entirely free software. So what holds us back from total success?</p>
+
+<p>
+The main obstacle to the triumph of software freedom is social
+inertia. It exists in many forms, and you have surely seen some of
+them. Examples include devices that only work on Windows, commercial
+web sites accessible only with Windows, and the BBC's iPlayer
+handcuffware, which runs only on Windows. If you value short-term
+convenience instead of freedom, you might consider these reason enough
+to use Windows. Most companies currently run Windows, so students who
+think short-term want to learn how to use it and ask their schools to
+teach it. Schools teach Windows, produce graduates that are used to
+using Windows, and this encourages businesses to use Windows.</p>
+
+<p>Microsoft actively nurtures this inertia: it encourages schools to
+inculcate dependency on Windows, and contracts to set up web sites
+that then turn out to work only with Internet Explorer.</p>
+
+<p>
+A few years ago, Microsoft ads argued that Windows was cheaper to run
+than GNU/Linux. Their comparisons were debunked, but it is worth
+noting the deeper flaw in their argument, the implicit premise which
+cites a form of social inertia: &ldquo;Currently, more technical
+people know Windows than GNU/Linux.&rdquo; People who value their
+freedom would not give it up to save money, but many business
+executives believe ideologically that everything they possess, even
+their freedom, should be for sale.</p>
+
+<p>
+Social inertia consists of people who have given in to social inertia.
+When you surrender to social inertia, you become part of the pressure
+it exerts on others; when you resist it, you reduce it. We conquer
+social inertia by identifying it, and resolving not to be part of
+it.</p>
+
+<p>
+Here a weakness holds our community back: most GNU/Linux
+users have never even heard the ideas
+of freedom that motivated the development of GNU, so they still judge
+matters based on short-term convenience rather than on their freedom.
+This makes them vulnerable to being led by the nose by social
+inertia, so that they become part of the inertia.</p>
+
+<p>
+To build our community's strength to resist, we need to talk about
+free software and freedom&mdash;not merely about the practical
+benefits that open source supporters cite. As more people recognize
+what they need to do to overcome the inertia, we will make more
+progress.</p>
+
+</div><!-- for id="content", starts in the include above -->
+<!--#include virtual="/server/footer.html" -->
+<div id="footer">
+<div class="unprintable">
+
+<p>Please send general FSF &amp; GNU inquiries to
+<a href="mailto:gnu@gnu.org">&lt;gnu@gnu.org&gt;</a>.
+There are also <a href="/contact/">other ways to contact</a>
+the FSF. Broken links and other corrections or suggestions can be sent
+to <a href="mailto:webmasters@gnu.org">&lt;webmasters@gnu.org&gt;</a>.</p>
+
+<p><!-- TRANSLATORS: Ignore the original text in this paragraph,
+ replace it with the translation of these two:
+
+ We work hard and do our best to provide accurate, good quality
+ translations. However, we are not exempt from imperfection.
+ Please send your comments and general suggestions in this regard
+ to <a href="mailto:web-translators@gnu.org">
+ &lt;web-translators@gnu.org&gt;</a>.</p>
+
+ <p>For information on coordinating and submitting translations of
+ our web pages, see <a
+ href="/server/standards/README.translations.html">Translations
+ README</a>. -->
+Please see the <a
+href="/server/standards/README.translations.html">Translations
+README</a> for information on coordinating and submitting translations
+of this article.</p>
+</div>
+
+<!-- Regarding copyright, in general, standalone pages (as opposed to
+ files generated as part of manuals) on the GNU web server should
+ be under CC BY-ND 3.0 US. Please do NOT change or remove this
+ without talking with the webmasters or licensing team first.
+ Please make sure the copyright date is consistent with the
+ document. For web pages, it is ok to list just the latest year the
+ document was modified, or published.
+
+ If you wish to list earlier years, that is ok too.
+ Either "2001, 2002, 2003" or "2001-2003" are ok for specifying
+ years, as long as each year in the range is in fact a copyrightable
+ year, i.e., a year in which the document was published (including
+ being publicly visible on the web or in a revision control system).
+
+ There is more detail about copyright years in the GNU Maintainers
+ Information document, www.gnu.org/prep/maintain. -->
+
+<p>Copyright &copy; 2007 Richard Stallman</p>
+
+<p>This page is licensed under a <a rel="license"
+href="http://creativecommons.org/licenses/by-nd/3.0/us/">Creative
+Commons Attribution-NoDerivs 3.0 United States License</a>.</p>
+
+<!--#include virtual="/server/bottom-notes.html" -->
+
+<p class="unprintable">Updated:
+<!-- timestamp start -->
+$Date: 2014/04/12 12:40:46 $
+<!-- timestamp end -->
+</p>
+</div>
+</div>
+</body>
+</html>